Our Attitude to Fashion
Our Vision for Provocative, Ethical Fashion
AttitudeWear.co.uk is dedicated to offering a range of ethically sourced tee shirts and apparel that make a statement. We believe in using fashion as a platform to address social issues such as racism, sexism, ageism, politics, peace, war, hunger, and inequality to name a few! Our vision is to empower individuals to 'Wear Your Attitude' and spark conversations through clothing.
Wear Your Attitude
In a world where first impressions matter, what we wear speaks volumes about who we are. At Attitude Wear, we believe clothing is more than just fabric—it's a canvas for our beliefs, our passions, and our stance on critical issues.
The Medium is the Message
When Marshall McLuhan declared "The medium is the message," he argued that "a communication medium itself, not the messages it carries, should be the primary focus of study" (see). Today, the dominant medium is undoubtedly the internet (thanks for being here!), but its inherent anonymity, questionable algorithms, and self-reinforcing echo chambers can often be divisive and destructive.
Be the Medium
We believe in focusing on the person and the personal rather than the forum. We believe in standing up and being counted rather than hiding behind a keyboard. If the shirts we wear are the message, then we are the medium that gives it power.
Wear your attitude.
Our Attitude
We believe in the SAAB principle. We believe our work and products should be:
Sustainable
Attractive
Accessible
Bold
Sustainable, because we only have one planet. Our base stock is 100% organic, sourced through Fair Trade partnerships. The ink that goes on that stock is eco-friendly.
Attractive, because who wants to wear an ugly tee shirt? (N.B. If you do, try one with a corporate logo on it...).
Accessible, because there are points we want to make, discussions we want to start and truths that need to be told. And they're important.
Bold, because we are. We don't just worry, or hope, or even believe. We have attitude.
And we're gonna wear it.
